MARKETING
MARKETING STRATEGIES , LIKE technological advancements , seem to emerge at the speed of light . Each season brings along a new standard for the field , setting the bar higher and higher from year to year . Looking towards 2015 , expectations in marketing are not necessarily focused on new approaches but rather on the evolution of current marketing methods .
Transparency The most transparent companies are going to continue to be leaders when it comes to consumer loyalty . People like knowing what their favourite companies stand for , what kind of impact these companies have on the environment and how people the world over are reacting to the brand .
This will also hold true with businesses ’ marketing strategies as well . Some see it as a radical approach to marketing — but if it works in other parts of the business , why not here ? Avi Dan , Forbes contributor , says that this trend is something that few brands are currently taking advantage of , and that most will continue to fight the strategy .
“ Next year the best brands won ’ t be those with the best stories , or sort
Market your business so it provides a
of made up fictional stories , but those that will give an accurate and real time picture of what they are doing in the interest of the consumer , at any given time ,” shared Dan .
Simplification CMOs , you may be getting a new title . As the business landscape continues to grow more complex , companies apply that complexity to their business . But to increase optimisation
16 January 2015