Hello ! We are ADA
Hello ! We are ADA
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173 strategy , Mankovski says that ADA was able to weather significant changes like remote working with noticeable ease . This is not to say there weren ’ t some adjustments to make : “ Even having important meetings like shareholder-level discussions , which would usually require face-to-face interactions , are now online instead . The world has changed but I think we are adapting very quickly ; we ’ ve maintained good morale and team spirit throughout the crisis .” In many ways , ADA is relatively unique in the space for having its own DMP ( data management platform ),
“ XACT ”, which comprises over 375 million mobile phone user records across its nine operational markets . Using XACT , the company is capable of gaining a distinct overview of consumer habits , including where they live , the places they frequent and which apps they use .
For many tech companies , an interest in AI and automation has been catalysed by the pandemic and the need for increased efficiency to weather the economic downturn . ADA itself has been heavily invested in the technology since the company ’ s inception
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