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Faradi Bachri , our Agency Country Director hangout with the team two years ago , although Mankovski insists that its true impact has yet to be felt globally . Referencing recent developments in the media which demonstrated the advanced capability of machines to write engaging copy , he speculates that marketing could be on the cusp of a big shift , “ These jobs - creative jobs that traditionally were considered to be for humans only - could soon be replaced by machines .” For a digital-native like ADA this could present its own opportunities . However , Mankovski says , the company is not necessarily focusing on its own digital transformation : “ For ADA , it is more
DECEMBER 2020