ADA
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“ The whole existence of the company is centred on disrupting the digital marketing industry ”
— Kirill Mankovski , Managing Director , ADA
but often due to the level of technological development not being available .” Transitioning from the multinational corporations which make up the bulk of his resume to the startup-like culture of ADA could have been challenging , yet Mankovski states that its unique , flexible and dynamic approach appealed to him immediately . “ The whole existence of the company is centred on disrupting the digital marketing industry ,” he affirms . “ It uses data as a core resource for any kind of decision making and AI , cloud and analytics to change the way marketing works .”
This latter statement is significant as it indicates that marketing in its current form doesn ’ t work optimally . Mankovski continues , “ Very often , marketing is done based on ‘ gut feeling ’. In general , it ’ s still not very academic or data-driven .” Therefore , ADA ’ s goal is to overturn this industry standard and introduce a thoroughly digital approach based on automation and innovation . The true value of the company ’ s culture was realised at the beginning of 2020 : while the COVID-19 pandemic began to disrupt those who neglected to develop their digital transformation
Senior team members get together in a Leaders session
DECEMBER 2020