Business Chief APAC+ANZ Magazine December 2018 | Page 136

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Reinventing Insurance Distribution . Transformation Assured .

The distribution in Insurance is changing much faster than ever before
While the first wave of Point of Sale tools revolved around excel / access based systems for generating
There is growing demand from distributors to provide information anytime , anywhere on any
illustrations ,
the
2nd
wave
transformed
the
device . Also , they would like to transact business
technology to support online desktop / laptop based system . The 3rd wave took it to the next level with enhanced functionality and features , end-to-end process on omni-channel technologies that operated in both connected and disconnected way . The next wave is taking this step further with the advent of

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while they are on the field so that they can spend more time on field with customers than in the office . They are looking for insurers to provide qualified leads , timely alerts , intelligence on a prospect or existing customer , so that they can propose right products to improve share of wallet .
new technologies like AI , OCR based data capture ,
All these growing demands is pushing insurance
Analytics for improved customer profiling beyond
companies
to
transform
Distribution
models ,
the standard underwriting rules . The millennials are keen on controlling their own destiny and are demanding insurers to provide tools ( D2C ) to them to take informed decisions . The old age models of selling insurance thru tied agents , banks or brokers is also changing with several new channels like mall assurance , Direct marketing and tele marketing , Post office , telecom partners etc . The insurers are faced with stiff competition to attract best producer , partner by creating unique compensation models , paying commission on daily basis , launch innovative contests to grow business , improve persistency , etc . while reducing distribution operation cost .
distribution operation and also way of doing business to remain ahead of the competition . They are compelled to make use of new tools , systems , processes to improve productivity , efficiency and reduce operation cost , which will help them to reduce product pricing to gain competitive advantage .
C2L ’ s focus on end-to-end distribution value chain ,
SymbioSys suite of solutions that aids in adoption of best practices , deep domain expertise and consultative approach has helped our customers transform their distribution operation , to remain ahead of competition . We are market leader in
Asia in Digital distribution with implementation in
12 countries for over 40 customers , with success
stories of 100 % paperless sales enablement .
10 Years | 10 Solutions | 12 Countries | 100 + Implementation | 40 Clients , ( 9 out of 30 Global Top Insurers )
www . c2lbiz . com
sales @ c2lbiz . com