TECHNOLOGY
gives us better leverage in terms of cost , but also the local customisation . This is quite a challenge , but we handle it quite well .”
Delivering an array of products , FWD ’ s Call Center and Chatbots remain areas which provide direct impact to the customers . Additionally , its API Gateway and microservices platform on the cloud have guaranteed further flexibility and a quicker time to market .
Through engagement platform application , FWD MAX , customers are also able to gain rewards . By tracking their activity , such as jogging and running , customers can earn loyalty points which can be redeemed at various places the company is partnered with , such as coffee shops , wellness and lifestyle recreation facilities .
Across its entire portfolio , personalised customer services have become vital to FWD Thailand ’ s success . Through its customer portal , big data and customer analytics are utilised in order for the business to gain a greater understanding of customer needs , where various products and services are then matched to each customer . On top of using popular instant
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