TECHNOLOGY
Too often , they will slap a lot of money into an ad exchange hoping to see quick sales conversions , only to find that consumer behaviour does not necessarily align with what such offerings provide in return . The reality is response rates occur during a period of time , with research suggesting that only 2.5 per cent of consumers actively click on an ad resulting in a purchase .
That is if their ad blockers haven ’ t hidden you already ( or replaced your ad with a picture of a cat ). I would suggest it pertinent to invest an amount of your digital strategy budget on understanding the various data analytics that are involved in supporting your company ’ s growth and target areas .
34 August 2015