has resulted in a higher engagement and hopefully stronger brand equity .
Retailers are in a unique position to tell their story to consumers in ways that were previously far too expensive to explore . Short videos shared on Instagram , to behind the scenes Facebook posts , allow consumers to connect to a retailer in a personal way .
Google AdWords A barrier often faced by many retailers is the daunting task of understanding the analytics of what happens when they get involved in Google Adwords or programmatic advertising campaigns .
“ 2014 online spending in Australia accounted for $ 15.9 billion and was mostly dominated by people between the ages of 25-54 .”
- Alexandra Tselios , founder of The Big Smoke
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