FEATURE ARTICLE SHORTENED HEADLINE
I have worked alongside a number of retailers completely overwhelmed with their progress of both trying to maintain a viable off-line business while taking advantage of the digital space that most Australians play in . I believe it is less daunting if retailers try to understand the habits of consumers , and how data can assist in positioning your company in the strongest possible way .
Written by Alexandra Tselios , the Founder of The Big Smoke , one of Australia ’ s leading opinion sites . Alexandra has a diverse background in corporate , public and creative fields and is a regular commentator on radio across the country .
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