MARKETING
How to maximise the value you get from the video The true value from videos comes from their multiple potential uses . A well-produced video will focus on connecting the brand to the communication of the product or service benefit . To maximise a business ’ s online marketing video investment , the marketing team should aim to showcase and distribute the video in a variety of ways .
The company ’ s website is a natural starting point . Ensure the video can be
PRODUCTION COSTS HAVE FALLEN SIGNIFICANTLY AND YOU NO LONGER HAVE TO BE TECHNOLOGICALLY SAVVY TO CREATE A VIDEO . easily seen by placing it somewhere obvious like the home page . It ’ s also a good idea to provide written content around the video to deliver context as to why the video has been produced . Link to videos via e-newsletters . Send the video to existing customers ,
32 August 2014