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new business targets and also internal staff members to ensure they are aware of the video and so they can also spread the word externally .
Even showcase the video during events , whether it is part of a presentation or simply playing in the background or on an attendee app . A video can make a presentation much more visually appealing and can attract attendees ’ attention .
Good online videos are also great for social media . Posting a video on an organisation ’ s Facebook page , on YouTube , Twitter , blog , or on LinkedIn can inspire conversation with your target audience . Make sure appropriate keywords are included as tags to maximise Search Engine Optimisation ( SEO ).
For some strong , high-level , corporate-type videos , playing them in your office ’ s reception can be a great welcome for visitors .
An online marketing video will be most effective when used as part of an organisation ’ s marketing and pipeline development plan .
Online videos are undoubtedly part of the future of marketing . There are benefits for businesses wanting to succinctly communicate their brand
TO MAXIMISE A BUSINESS ’ S ONLINE MARKETING VIDEO INVESTMENT , THE MARKETING TEAM SHOULD AIM TO SHOWCASE AND DISTRIBUTE THE VIDEO IN A VARIETY OF WAYS .
to target audiences . For a video to be effective and worth the investment , it ’ s important to keep videos short , communicate the brand ’ s essence , and ensure the music , font , design and colours are all in line with the brand . Production is also an important consideration . A video doesn ’ t have to be expensive but it does need to catch the viewer ’ s eye . Finally , make sure your video is used as much as possible , remembering that repetition via different media is the key .
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