however .
Production costs have fallen significantly and you no longer have to be technologically savvy to create a video . In fact , some organisations have created videos using nothing more than an iPhone .
In 2009 Queensland Tourism ran the “ Best Job in the World ” campaign – advertising for job applicants to submit online video applications . The approach allowed users to generate and showcase their own content while at the same time tapping into the power of social media sharing , which in turn drew worldwide attention to Queensland .
The approach can easily be extended to other industries . For example , food services companies could easily showcase their product via the use of video by creating YouTube channels that allows consumers to upload them .
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