MARKETING
best to avoid simply talking about a product or service . The creative direction , the script , voice overs , the look , the feel , any music or sound effects , font , design and colours are all factors that contribute to the kind of emotion that will be sparked amongst viewers and must be in line with the message and the idea .
Charles Stuart University , for example , created a short video piece as part of their marketing campaign to attract new students . The video captured the essence of what the university stands for : better outcomes through partnership – using curiosity as the idea that carries the narrative . The word ‘ curiosity ’ encapsulates everything about university life at CSU : curiosity about what you could learn , where your qualifications might lead and what you can really achieve given the chance .
The video takes the audience on a journey into the possibilities of studying with CSU .
Financial services information firm , Veda , also uses marketing videos to help explain complex concepts in a simple way . When Veda launched its marketing services brand Inivio , they used video to succinctly and creatively
explain their vision and point of difference in the market .
The video is fun and quirky , while still portraying the benefits Inivio can provide businesses . The music and narration is also emotive , aiming to stimulate emotion amongst viewers .
Production costs and standards
Many businesses are discouraged by the perceived high costs of making videos . Cost needn ’ t be a restriction
30 August 2014