FEATURE ARTICLE SHORTENED HEADLINE
Video production equipment
if you want to get the most out of an online video .
How to tell your story succinctly People online are unlikely to watch lengthy videos . Ideally videos should be no longer than a minute . Because of this limited time it is important you focus on defining key messages – the “ what ” you want to say – and using this as the platform for creating an engaging “ idea ” that helps tell the story . It makes it easier if you separate the objective of your communication from the idea and use this to create a narrative you want to tell . For example , the idea for ‘ Dumb Ways to Die ’ comes from the objective – to draw attention to people taking risks with trains . Dumb Ways to Die becomes the narrative that illustrates the objective .
Using this key information point makes up the ‘ platform ’ for communication . A truly compelling video seeking to get cut through and shared uptake should communicate this concept in an engaging way , so
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