The Beauty of Chemistry
The Beauty of Chemistry
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15 do business with us was the main inspiration to start our digital journey ”, reflects Hansen .
“ There are two main projects constituting Clariant Masterbatches ’ digital transformation efforts : InstaColr and Smart Factory ”, Sujan explains . “ Individually and collectively , these two products will set us decisively apart from other players in our industry and have the potential to revolutionise the way the masterbatches industry works .” InstaColr involves a completely new approach to meeting customer ’ s expectations .
“ InstaColr is a customer facing project , where we intend to replace our existing product development process , our color matching process ,” Kume says . “ In our current process a salesperson goes to a customer , talks to them , collects some information about the colour and performance characteristics that the customer wants , then passes all this to our labs .” After this , the lab starts working on matching the customer ’ s colour and other requirements . This often takes more than a week to be finalised , at which point they go via the sales person back to
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