CLARIANT
16 the customer . Not infrequently is there the need to repeat the process , if the result is not entirely what the customer wanted , or the requirements subsequently changed .
With InstaColr the company turns that process decisively upside down and cuts the lead time from weeks down to minutes in the best case . “ Via the InstaColr iPad app , our sales person collects all technical and commercial requirements on the spot and confirms the colour ”, Kume says . “ InstaColr allows the customer to adjust the target color on the spot after which the application engine develops up to three relevant and tailormade matches with associated price and specifications on the spot . Often , the customer just needs to know that we can do it and what will be the cost , so that he can quote his customer . This is now instantly possible . After the customer ’ s choice , the underlying formulation and other requirements is transferred immediately to a regional lab , which produces a corresponding sample for the customer ’ s own sample production .
APRIL 2020