Gustavo Kume
CLARIANT
14
“ With InstaColr , we cut the lead time from weeks down to minutes in the best case ”
— Gustavo Haruki Kume , Global Product Owner ( InstaColr ), Clariant
update their products - from shampoo bottles to fabrics , smart phones and cars , they consequently request new colours and functionalities from Clariant . Clariant Masterbatches is very much revered for the breadth of its product portfolio and capabilities , the quality consistency , product stewardship and sustainability . However , the business has traditionally struggled to be as fast as the many small local competitors . “ This need to increase our speed and make it faster and easier for customers to
Gustavo Kume
EXECUTIVE PROFILE Gustavo is the Product Owner and has overall responsibility for InstaColr in Clariant since 2019 . He joined Clariant in 2002 in Brazil as a chemist in the Home Care application laboratory . He was then invited to take care of the LATAM Regional Marketing in 2010 , where he for the first time engaged with the digital world by developing digital campaigns and tools for new product launches . In 2013 , Gustavo went to Switzerland as Global Marketing Leader for Home Care and in 2017 , following his passion for the digital world , he joined the Digital4Clariant initiative , developing web-based software for the Home Care industry until his transfer to Masterbatches Singapore and InstaColr in 2019 .
APRIL 2020