MARKETING MIX
Live Social Media
Streams from
Australia Beyond
the Beers Founder
Mike Campbell. -
Conversations With
Men That Break The
Stereotype.
#Backabrother
social media
campaign
launches. User led
campaign, headed
by survivors of
attempted suicide,
feelings isolation
or depression
WO R L D SU I C I D E
P R E V E NTI O N
DAY
M E N’S HEALT H
AWAR NESS
JUN
09 10 11 12 NOV
JUL
AUG
SEP
OCT
07 08
MAY
Launch of
Brotherhood
Explore
M E N’S HEA LTH
WEEK
UK Market Pre-Evaluation
in starting to consider new
markets to Launch in to
12 Month
Evaluation
#Backabrother
Launch Ted Talk
Health week series
of short powerful
talks from experts
in mens health
nutritionand
fitness.