Brotherhood was curated to empower men to speak
out as an act of strength not a sign of weakness and
is committed to ensuring that every male feeling
isolated, suffering from anxiety or depression, has
a charitable outlet that enables them a place to
belong. Identifying a need for mental health support
within male heavy workforces and in line with the
Membership feature Brotherhood will host a soft
launch for potential members at Scandinavian
restaurant ‘Lisa’s Kitchen & Bar’ London five weeks
prior to launch to the public. The mini mixer event will
take place during National Work Force Week, which
takes place in October. This week is an opportunity
for both employers and employees to focus on well-
being at work and the importance of work-life balance
for everyone. Brotherhood wants to ensure that all
that attend, leave with Brotherhood Objectives &
Missions in supporting men in all aspects of life.
LAUNCH EVENT
Event Vision: Host a successful event that helps
to engage and inform potential clientele in what
to expect from Brotherhood as a platform and the
benefit for their employees. The Launch event will
consist of five elements which have been inspired by
the websites main features.
Social Media Engagement: Even though the
Brotherhood website does not launch until
November, the Brands Facebook page will also be
launched on the night. Throughout the night guests
will be encouraged to go live on Facebook and share
content across their networking platforms to build
brand awareness before the Official Launch.
LAU
BROTHERHO
Press: Journalist and Media Personal will also be in
attendance from the social science sectors and male
health organisations.
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M EET A S M EN CONNECT A S BR OTH ER S
TI
LOCATION: LIS