Soft Launch
experience for
potential workforce
members. The
event will be held in
National Work Life
Week at Studio Wicks
London, allowing
attendees to interact
with the website prior
to official launch,
understanding of
the benefits for their
employees
On December the first
the website launches
its 24 Days of Christmas
Advent Calender. Each
day leading up to the
25th, Brotherhood
will reveal locations
across the UK offering
Christmas dinner.
Christmas being one of
the most loneliest times
of the year. Males can
book a table to ensure
they are not alone on
Christmas Day.
Gorilla marketing
campaign launch
across all UK Major
City transport. In
association with
Random Acts of
Kindness Foundation.
Promoting to take
on Kind challenges
throughout the day
and share via social
media.
R A ND O M AC TS
O F K I ND NESS
C H A L L E NG E
SO FT L AUNC H
OCT 01
NOV
INTERNATIONA L
MEN’S DAY
The websites official
launch will be on
International Men’s Day.
Brotherhood will use
social media to generate
a buzz through hashtags
and marketing
02 03 04
DEC
JAN
FEB
L AU NC H O F TH E
P L E D G E WA L L
With the highest
rates of news years
resolutions being
made in January.
Brotherhood will
Launch its Pledge wall
feature. Helping to
show support to those
feeling isolated and to
encourage people to
open their eyes to this.
05 06
MAR
APR