Core Driver Statistics
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75 % of males downloaded or streamed a video online at least once a month
The most male social media platforms are YouTube , linked in and google plus
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Men spend an average of an 1 hour on YouTube each week
Out of 280 million active YouTube accounts 54 % are men .
25 % of men watch YouTube video daily .
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The most used male social media platforms are YouTube , linked in and google plus
Digital video is huge among Gen X . It ’ s even more popular than social networking — over 75 percent download or stream video online at least once a month ( markeringzen , 2017 ).
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35 % of Millennials preferred provider for video content was YouTube . ( brandwatch . com )
YouTube remains the leading digital video platform choice for millennials . On average , they check Youtube at least once a day with 29 % watching ads all the way through ( Markmcqueenfoundation . com , 2017 )