Core Driver Statistics
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75 % of males downloaded or streamed a video online at least once a month
The most male social media platforms are YouTube, linked in and google plus
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Men spend an average of an 1 hour on YouTube each week
Out of 280 million active YouTube accounts 54 % are men.
25 % of men watch YouTube video daily.
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The most used male social media platforms are YouTube, linked in and google plus
Digital video is huge among Gen X. It’ s even more popular than social networking— over 75 percent download or stream video online at least once a month( markeringzen, 2017).
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35 % of Millennials preferred provider for video content was YouTube.( brandwatch. com)
YouTube remains the leading digital video platform choice for millennials. On average, they check Youtube at least once a day with 29 % watching ads all the way through( Markmcqueenfoundation. com, 2017)