YOUTUBE
YouTube:
Throughout the first twelve months YouTube
advertising will be an essential aspect of
Brotherhood’s consumer reach.
Identifying that YouTube is one of the most used social
networking platforms for males Brotherhood will use
the platform to bring awareness, connect with males
and help to generate great media courage.
Feasibility:
As a not for profit organization Brotherhood must
ensure that all their funding is going to viable forms
of advertisement. With the latest True view feature
enabling users to skip ads, this gives Brotherhood
the opportunity to advertise for 365 Days a year at a
small cost of $10 if you receive 200 views or more as
you only have to pay when someone engages directly
with the video.
Brotherhood’s first Ad will be Launched on November
the 19th in line with International Mens Day, the
video promotes male friendships and hopes to evoke
the need for support amongst one another.