Brotherhood - Marketing Communications Booklet MCB - WELLS | Page 16

C O In-line with the Final Major Project and The Brotherhood concept influenced by the Danish way of living Hygge. With Denmark regularly being voted the happiest place in the world and some saying this is due to the Danes special world Hygge which focuses on the little things in life, making the ordinary meaningful and for that cosy feeling togetherness. I took a trip to the Nordic Countrys capital to find out for yourself the benefits of Hygge and to see if the new concept Brotherhood could take inspiration from a culture that prides itself on creating intimacy amongst family and friends .