HOW ONLINE LISTINGS SHAPE HOME SALES
It’ s no secret that the housing industry has significantly changed over the years. Gone are the days of newspaper listings and word-ofmouth lead generation. Now, most people turn to the internet when looking for a new house.
With 95 percent of homebuyers searching online for their future homes, it is a crucial tool in the home-buying process. Even better, 54 percent of homebuyers have reported that using the internet is their first step in finding a new home.
The average homebuyer spends 10 weeks searching for a home and previews 12 properties before deciding on their future home.
Of course, I don’ t forget the basics. I publish your listing on the MLS ®( Multiple Listing Service) and ensure it’ s syndicated to major Canadian real estate platforms, including REALTOR. ca and other partner websites, allowing me to monitor listing activity and statistics.
21