Why Hosting An OPEN HOUSE MATTERS
It’ s not just about the open house, but everything that happens around the open house.
First, it’ s essential to know that only four percent of houses are sold from an open house, so why should it be worth your time?
Here’ s the catch: when you hold an open house, you’ re exposing your listing to the world, especially if you do it regularly. That means each of those events will give your property renewed attention on all online portals and make your listing appear in front of more potential buyers. Because this is physical real estate we’ re talking about, an open house also gives them a chance to experience your home in person.
Open houses also allow you to connect with neighbours who want a great new neighbour, but also want you to sell for top dollar. I know nosey neighbours are not what you want, but word-of-mouth is a great way to get the word out about your house and get it in the hands of other people. This is why we enlist their help and make it easy for them to show their friends.
An open house makes your home easy to see, easy to talk about, and easy to show … and buyers like easy!
OTHER KEY TAKEAWAYS FROM HOSTING AN OPEN HOUSE:
• Creates a sense of urgency, as buyers see others interested in your home, which can potentially lead to quicker and even higher offers.
• Provides an opportunity for real-time feedback, as visitors can offer comments about the home’ s appeal, features, or potential upgrades.
• They also attract early-stage buyers.
22