Snapshot
* Created, developed and produced by GTV Film Production, Dubai * Partners – Sofitel Dubai Jumeirah Beach at the Walk * Channel – MotorvisionHD, OSN
* First weekly show produced in the Middle East to be aired outside of the Middle East carried by MotorvisionHD in Germany, Switzerland, Austria, and eight Asian territories * 5 episodes of 24 minutes per episode, produced in 1920x1080 HD * 12 more episodes of the show will follow later this year
Put your Car on TV is a half-hour programme that is broadcast in the Gulf states, Europe and Asia. The show features funky cars that are often spotted on Dubai’s roads with their owners and the funkiest of all walks away with a great experience at Sofitel Jumeirah Beach. Additionally, it’s not just local cars that appear on the show. Car lovers from Kuwait, Saudi Arabia and Bahrain have driven their way into the show too. “To cut a long story short, the title of the show says it all,” explains Pannier. “We invite car lovers to put their cars on TV. It’s a car competition where we showcase funky, quirky, spectacular cars that deserve attention and judge their style, speed and sound. There is a lot of action on the show and everyone is welcome to be part of it.” The filming for the show’s pilot began in May 2013. Since then, five half-hour episodes were produced for Ramadan and Eid. Filming for the show will resume soon after Eid. The show is presented by two anchors, Emirati businessman and car expert Saif Hattawi, and English anchor Milène Gomera. Hattwai also doubles up as a judge on the show. While the introduction and conclusion of each episode is scripted, the rest of the content is fairly spontaneous with its focus entirely on the cars. “That’s the beauty of the show,” explains Pannier. “Since it is not scripted, every episode comes across as a fresh, new approach. It’s an English show but many people we interview don’t speak English. So the presenter talks to them in Arabic and the subtitles are used to show what they have spoken. Hattawi converses in Arabic. Being a car fan himself, he asks the relevant questions that would interest another car fan viewing the show.
Made in Dubai
It all began over a cup of coffee at The Walk. Watching the swanky cars go by, it occurred to Pannier to have a show where car owners could show their prized possessions on television. “The idea stemmed from the desire to create a car programme from the region that shows the passion for modified and special cars. I thought about getting a presenter, a couple of cameras, some
TOP: GTV’s Founder and Exec Producer Tewe Pannier enjoys filming cars and has produced car shows previously as well. LEFT: The show’s Presenter Saif Hattawi (R) chats with a participant on the show.
August 2013 | www.broadcastprome.com |
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