PROCOVER
Road Stars
A TV show about cars for car lovers premiered last month on OSN. Claimed by the producers to be a one-of-a-kind series, Put Your Car on TV is a home-grown show fully produced, shot and edited in Dubai. Vibhuti Arora brings you the details
Dubai’s penchant for exotic cars is a well-known fact. It is not unusual to see some of the most revered cars in the world drive past you on the roads of Dubai. Besides the ultra-luxurious Rolls Royce and Bentleys that are aplenty on our streets, we often witness the ultraexotic high performance cars such as the Bugatti Veyron, the Pagani and the Koenigsegg to name a few, not just in
their normal form but with gold paint jobs, chrome body wraps, Swarovski crystal badges, huge wheels and tyres, and what have you whizz past us on the roads. In Dubai, owning a Ferrari or a Lamborghini is almost passé. So when a show like Put your car on TV premiered on OSN’s Motorvision TV HD channel last month, it was not surprising to see how quickly it gained a fan base and
how many car enthusiasts were keen to show their cars off on TV. In fact, every other local broadcaster must have been ruing why they did not think of the idea before. This production is the brainchild of Tewe Pannier, Executive Producer of the show and founder of GTV Film Production, a production house based out of Dubai Media City.
18 | www.broadcastprome.com | August 2013