BroadcastPro ME August 2013 | Page 22

PROCOVER Put Your Car on TV premiered on Motorvision HD last month and has been drawing constant attention from car lovers. LEFT: A car with its owner. “The shooting for the show has to be a very organised and controlled process, more so because of the format of the show. Planning for each episode is done in advance to ensure we have enough material before we go on air” Tewe Pannier, Founder and Executive Producer, GTV Maria Vargian, Managing Partner of GTV. lights and putting up a sign that says: PUT YOUR CAR ON TV. We pitched the idea to MotorvisionHD and they immediately liked it and commissioned us with the production.” When Pannier first introduced the concept of a car competition to be made into a TV show, it got everybody excited. “We were all on the same page. As producers, we saw it as a quirky show that would get the audience interested. OSN considered it as light entertainment that was sure to win over car-crazy fans, and the Dubai Film and TV Commission propped it up as a showcase of yet another glamourous facet of Dubai.” Then came the difficult part of location hunting. The GTV team partnered with Sofitel Hotel at The Walk and with the help of Dubai Film and TV Commission acquired the necessary permissions to proceed with the shooting. “It was a challenge to get all of the permissions, but the Sofitel supported us from day one and Dubai Film Commission was extremely helpful,” says Maria Vargian, Managing Partner of GTV. A trained lawyer with experience in the German film industry, Vargian joined GTV as General Manager in 2009 and went on to become a partner in the company in early 2012. She runs the operations, business and legal departments of the production house and was in constant touch with the local authorities to get the show off the ground. The episodes are filmed in front of the Sofitel Dubai Jumeirah Beach at The Walk, Dubai Marina. There is no disruption to traffic as the show is filmed on the side off the main road. The producers claim that they have found an ideal shooting location. “The beauty of the Sofitel’s space is that it has the size of a small studio. There is enough room to present one car at a time and to have the other cars waiting as stand by. As soon as the weather gets cooler and the show gets more popular, we also expect more audience for the shootings. Those interested may check on our Facebook site “PUT YOUR CAR ON TV” for the recording schedules. “The shooting for the show has to be a very organised and controlled process, more so because of the format of the show. Planning for each episode is done in advance to ensure we have enough material before we go on air. Everything is done in-house at our office in Dubai Media City,” explains Pannier. Handling the cars takes most of the time on location. With three cameras on the ground and one for aerial shots, the shoots take place in the evenings u ?\?X\??]?HY??[??Y[??Q?[??YXY??[H???H??HV ??[Y\?\?\?HX?Y?H?\?[?\??H\??[Y\?H?????H?\?[?]???\??[?Y][??\?K\?H\?[?Y\?X[?[Y\?H]?[\?H?\????HH?[?[??X????H]YY[??H\??[ ?H?[Z[???H?????\???Z?H????????]?????[??^\?[?H???[???\\??\???XX?^K?H??Y??]?\?H[??[?????X]]?HY][??????&\?X?ZHYYXH?]H??X?K?HY][??Z?\???^\???XX?\\??K??????????Y?\???YK???H]Y?\? ? L??