STRENGTHS
Topshop has accessible stores within a diverse location
and a number of Designer collaborations. For example;
Marques’Almeida, J.W. Anderson and Mary Katrantzou.
The Available sizing for fit; Petite, Tall and maternity,
brings a range of consumers in store. Personal shopping
is available upon appointment. Topshops makeup brand
was launched in May 2010, whereby they produced the
most basic makeup products. I.e. lipsticks, eye shadows
and lip-pencils
OPPORTUNITY
Collaborations with celebrities. For example; Beyoncé’s
Ivy park collection, Kylie and Kendall swimsuit collection
and Kate Moss collection. Celebrity endorsements
make a product more favourable, and the choice to use
celebrities as a method of advertisement has found to
increase sales (Erdogan et al 2001) Topshop’s longterm charity collaboration is with Breast cancer, whereby
events are held yearly to create ‘exclusively designed
t-shirts’ to make funds which go directly to the
charity to contribute to those suffering with
breast cancer. Topshop also engage with
other charities such as; Teenage cancer,
Age UK and Age concern. All the
support towards these charities
will potentially help Topshop
stand out from other
brands whom have less
relationships with
charity practices.
(about us.
2016)
FIGURE THIRTY FIVE