BRICK X CLICK Online and Instore | Page 39

FIGURE THIRTY THREE For brands to be successful within the fashion industry, they need assesses their company whilst using the tool ‘SWOT’ as a structure to identify any issues, opportunities, and strengths and threat the companies has encountered. Early identification of the issues may help a business differ from other competitors/brands. (Williams, 2016) The researcher has explored and analysed a variety of brands within the mass market. Despite this, the researcher has focused ‘Topshop’ as a key contender within the mass market sector for both its instore and online retailing system. FIGURE THIRTY FOUR 39