Brewarrina Shire Destination Management Plan Brewarrina Shire destination management plan | Page 9

2.1.3 Destination NSW – Strategic Objectives
Destination NSW’s eight key strategic objectives are:
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Position Sydney and NSW as world leading tourism and events destinations
Attract and secure high value major events
Build a sustainable events calendar for NSW
Increase industry stakeholder and customer engagement
Deliver value in partnership cooperative programs
Develop and sustain a high-performance organisation
Maximise yield and dispersal from the visitor economy
Implement the Visitor Economy Industry Action Plan
2.2
For product development, Destination
NSW’s priorities include:
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Food and wine
Aboriginal experiences
Regional conferencing
Events
Nature-based
Agri-tourism
Touring routes and trails
Destination Management Plans
2.2.1 Statewide Destination Management Plan
The Statewide Destination Management Plan sets the directions for tourism product, infrastructure and industry development in NSW to deliver on the Government’s visitor
expenditure targets for NSW. The Plan has 10 Strategic Focus Areas:
1. Destination NSW will continue to take a leadership role in aligning Government and industry across the state to deliver the 2030 Visitor Economy Industry Action Plan and grow
the NSW visitor economy sustainably and raise the importance of the sector with all levels of Government.
2. Position the visitor at the heart of the NSW visitor economy by making best use of data and developing deep customer insights that drive destination development,
management and marketing strategy.
3. Develop and deliver state wide experiences and product strategies in partnership with the Destination Networks.
4. Support the Department of Industry, National Parks & Wildlife Service and other Government departments in the development and delivery of sustainable statewide tourism
infrastructure and access improvement strategies.
5. Work with Roads and Maritime Services and the Destination Networks to develop and deliver a streamlined statewide wayfinding and visitor information services strategy.
6. Develop and deliver an enhanced statewide industry development strategy, in partnership with the Destination Networks and the Department of Industry.
7. Develop and deliver an enhanced statewide digital and content strategy and plan, in consultation with the Destination Networks.
8. Develop a Destination Management Plan for Sydney.
9. Prepare for future industry disruption, innovation and global trends.
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BREWARRINA SHIRE DESTINATION MANAGEMENT PLAN 2019 - 2022