Brewarrina Shire Destination Management Plan Brewarrina Shire destination management plan | Page 8

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STRATEGIC CONTEXT
The Brewarrina Shire Tourism Destination Management Plan (DMP) was prepared within the framework set by Federal and State Government policies for the development and
management of tourism destinations. It is also consistent with the NSW Government’s priorities for Regional NSW and key regional plans and strategies (Destination Country and
Outback DMP, Far West Regional Plan 2036, the Western Plains Regional Economic Development Strategy), and with the strategic directions of the Brewarrina Shire Community
Strategic Plan and Delivery Plan.
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Policies for the Development and Management of Tourism Destinations
2.1.1 Australian Government - National Long Term Tourism Strategy
The National Long Term Tourism Strategy for Australia recognised that the future of tourism is dependent on providing
‘compelling and sustainable experiences’ to consumers. It also recognised that for Australia to move up the international
tourism value chain and to remain competitive, required ‘innovation, continuous improvement and renewal’ of products,
experiences and infrastructure. To facilitate this, the Commonwealth Government, in conjunction with the State Tourism
Agencies is advocating for integrated planning, development and management of tourism destinations, with localities
encouraged to prepare and adopt Destination Management Plans (DMPs). The Strategy is currently being reviewed with the
draft directions including a focus on dispersal of visitors into regional Australia, developing unique Aboriginal tourism
experiences, harnessing technology to enhance the visitor experience, addressing transport and accommodation capacity
constraints and building a skilled workforce.
2.1.2 NSW – Visitor Economy Industry Action Plan (VEIAP) 2030
Building the visitor economy is a key priority of the NSW Government, with the visitor economy recognised as having the
potential to drive growth in the State’s economy. The VEIP sets a target to increase visitor expenditure in NSW to $55 billion by
2030. The Plan has a strong emphasis on growing tourism in Regional NSW and has set targets of achieving $20 billion in visitor
expenditure in Regional NSW by 2025 and $25 billion by 2030. The Plan has 6 key focus areas:
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Listen. Understand. Act.
Support regional decisions. Back regional NSW
Put the visitor first
Support, bolster and encourage the visitor economy
Invest in infrastructure
Make opportunities to support growth
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BREWARRINA SHIRE DESTINATION MANAGEMENT PLAN 2019 - 2022