brands illustrated 6 | Page 34

IPL IN TROUBLE M y amused, opinionated friend cannot resist his take. “Boss, what goes up, must come down! It was too good to last forever and the bubble had to burst sometime. Agreed Lalit Modi’s idea of cricket, glamour and entertainment doing a sexy tango was a chhakaass winner – given India’s craze for spectacle & dramabaazi – but aukaat kahan jayegi? Soon rampant corruption crept in, taking the heart out of our hurrahs. However, such is the diwangi for this IPL bimaari that despite all the crap that coloured it, the brand hardly ever lost either fans, sponsors, media coverage, advertisers or hungry buyers! However, this body-blow [banning 2 signature teams, CSK & RR for two years to compete in the IPL] could mark the beginning of the end of this great honeymoon, unleashing tons of very relevant but uncomfortable questions … like, will it mean a Dhoni-less IPL and a 6-team tourney? Which players will be most affected by the ban? How much money will be lost? Will young aspirants desperate to get into IPL teams, to secure financial security and bright prospects to go up the pecking order in Team India, now suffer a trust deficit? Will big ticket sponsors pull out? Can/ will CSK & RR players move to other teams be up-forsale? Expanding this theme, should this entire IPL idea [more glamour, drama, 34 big bucks & corruption] be totally scrapped because clearly its too hot to handle and too vulnerable to temptations of the negative kind with zero accountability & huge popular approval, its biggest danger?” My buddy’s volley of questions really threw me, but on a closer look, they were indeed based on solid logic demanding response from the powers that are. As the plot thickens with new scenes playing out in the IPL drama each day, one amazing curious & scary fact cried out for attention - the roster of boom-todoom fate of hi-profile IPL team owners, once passionate paramours of the IPL dream who lived it lustily,