BRAND
FROM BOOM
TO DOOM ?
MONOJIT LAHIRI investigates why and how India’s
MONOJ
gl
most glamorous,
popular, celebrated and eagerlyawaite sporting franchise is under a cloud. Can
awaited
it rec
recover its glorious early days of freakout fun
n’ e
excitement? Can it bounce back to convince
pote
potential team-buyers that the bad luck visiting
some of them is merely a coincidence and
ache din aanewala hai, for sure? Was it
all too much too soon, a hand grenade
w
waiting
to explode … or is the IPL, like India’s
dem
democracy,
super-resilient forever equipped to
brave all storms and emerge triumphant?
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