How Rovio wants to
emulate Coca-Cola, Nintendo
in brand development
Mark Scott
Peter Vesterbacka is the chief marketing officer for Rovio,
the Finnish gaming and entertainment company behind the
Angry Birds franchise. A former executive at Hewlett-Packard,
he joined Rovio in 2010, and has helped to steer the company
from its Finnish roots to become a global brand with more
than two billion downloads for its Angry Birds games. Mr.
Vesterbacka is now in charge of expanding Rovio’s brand,
including a push into emerging markets like China and
new areas like movies and theme parks. The following is an
edited interview.