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Crazy Love for Small Businesses
The power of emotions-based branding isn’t reserved only
for mega global brands. Brands of any size can benefit from
emotionally connecting with customers.
In fact, you can be as small as a single farm in Swoope, Virginia.
Polyface Farm has a crazy-loyal following due to its obsessive
commitment to healing the land, food, and economy. It’s a
family-owned, multi-generational, environmentally friendly,
pasture-based, organic farm, producing natural meats and
poultry. They farm the way a mega-agricultural corporation
cannot, feeding grass to its cattle instead of corn, never
using chemical fertilizers, and never shipping food products.
Polyface provides the best possible food through a fanatical
approach to earth-friendly farming, even though that’s more
costly than other options available.
The result? Customers rave! Some customers drive 150 miles
just to make a purchase. In thi