Maine ’ s Kennebec Valley : Brand Standards Guide
Introduction
The Kennebec Valley Tourism Council is the official destination marketing organization ( DMO ) for Maine ’ s Kennebec Valley region , which encompasses Kennebec and Somerset counties . KVTC and its members collectively work to promote the region ’ s best natural , recreational , and cultural assets and further support the region ’ s cultural , economic , and environmental health .
Kennebec Valley Tourism Council recognizes the importance of establishing and maintaining a clear , consistent branding and visual identity across all communication and marketing efforts to visitors and tourism industry members .
This Brand Standards Guide outlines the fundamental elements that make up the visual brand and guidelines on usage . It is essential that KVTC , its partners , and vendors properly use the region ’ s visual branding and encourage a cooperative effort to promote Maine ’ s Kennebec Valley region consistently to create highly recognizable marketing materials directed to potential visitors .
About Maine ’ s Kennebec Valley Region
The official Maine ’ s Kennebec Valley Tourism Region runs along the eastern and western shores of the Kennebec River , from its source at Moosehead Lake to Gardiner and Pittston in the south . Our neighboring regions consist of Maine ’ s Lakes and Mountains , Maine ’ s MidCoast & Islands , the Maine Highlands , Aroostook County , and Quebec , Canada .
These are the primary , distinct in-region areas promoted : – Monmouth Lakes – Gardiner and Hallowell – Augusta Area – Belgrade Lakes – Greater Waterville Area – Skowhegan Area – The Forks – Jackman and Moose River Valley
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