Brand Standards Guide | Page 2

Contents
Maine ’ s Kennebec Valley : Brand Standards Guide

Contents

Introduction ................................................................................................................... 1 About Maine ’ s Kennebec Valley ............................................................................ 1 Positioning Statement ............................................................................................... 2 Voice & Tone ................................................................................................................. 2 Kennebec Valley Regional Tourism Logo .......................................................... 3 Maine ’ s Kennebec Valley Wordmark .................................................................. 4 Explorer Wordmark and Alternate ...................................................................... 5 Call to Action ................................................................................................................ 6 Typography ................................................................................................................... 7 Color Palette ................................................................................................................. 8
Created by : Thalo Blue Destination Marketing , January 2021 B