Brand Protection Strategy Summit 2019 Brand Protection Strategy Summit Agenda | Page 5

SEPT 24 tuesday Criminal Justice, Michigan State University · Tom Holt, Professor (table 15) Engineering, Michigan State University · Prem Chahal, Associate Professor of Electrical and Computer Engineering (table 3) · Vangie Alocilja, Professor of Biosystems and Agricultural Engineering and Director of Nano-Biosensors Lab (table 13) Geography, Michigan State University · Erin Bunting, Director, Remote Sensing and Geographic Information Science (table 1) Law, Michigan State University · Sean Pager, Professor and Associate Director of Intellectual Property, Information, & Communications Law (table 5) Packaging, Michigan State University · Changyong Cao, Assistant Professor (table 2) · Laura Bix, Professor (table 14) 11:15 A – 12:15 P R ESEARCH AND P RACTICE P ANEL : E VOLUTION AND T RENDS OF C ONSUMERS AND B AD A CTORS O NLINE University Ballrooms A-D The discussion will explore evolution and trends in the online space around counterfeits from a variety of perspectives, including industry, e-commerce, academia, associations and law enforcement. Additionally, the panelists will explore challenges and opportunities and what steps the brand protection community can take to understand the trends. Moderator · Saleem Alhabash, Assistant Professor of Public Relations and Social Media, Michigan State University Panelists · Donna Gregory, Unit Chief, Internet Crime Complaint Center, Federal Bureau of Investigation · Kaleigh Miller, Global Brand Relations Lead, Amazon · Seth Wood, Manager, Brand Protection, Abercrombie & Fitch · Sheila Francis, Director, Strategic Partnerships & Economic Research, International Trademark Association 12:15 A – 1:00 P L UNCH 1:00 P A-CAPP C ENTER P IONEER A WARD 1:15 P – – 1:15 P 2:00 P Terrace & Beaumont Room University Ballrooms A-D P ANEL : C OUNTERFEITS I NVESTIGATION C YCLE University Ballrooms A-D Brand owners from a variety of industry types will discuss and demonstrate the investigation life cycle of counterfeit products in their company/industry. Learn what techniques or strategies have worked and what opportunities still exist. During the afternoon break, join the panelists at their booths to check out their genuine versus counterfeit product. Moderator · Kevin Weaver, Senior Director, Brand Protection Technology & Innovation, Johnson & Johnson Panelists · Charlie Olschanski, Senior Director Investigation Services, Tiffany & Co. · Jason Kosofsky, Senior Global Brand Protection Investigator, Ford Motor Company · Jay Burgett, Global Trademark Counsel, Mars Wrigley 2:00 P – 2:45 P C ASE S TUDIES J oin a session to explore deeper dives into research and data through various studies undertaken by organizations on issues of brand protection and anti-counterfeiting strategies. Western Union's Work Against Counterfeit Goods from an Anti-Money Laundering Perspective University Ballroom A This case study will explore the lifecycle of a tactical-level anti-money laundering investigation and how Western Union leverages tactical cases for strategic intelligence. 2