Brand Guide | Page 14

INTELLECTUAL PROPERTY
EXTREME PROTECT ® HYDRA-COOL SERUM ® NECKPERFECT COMPLEX ® POLY-VITAMIN SERUM ® PRO-HEAL SERUM ® YOUR SKIN , OUR SCIENCE ... Pure Chemistry

INTELLECTUAL PROPERTY

TRADEMARKS
Trademarks that are part of the outlined , official logos should always appear as provided .
As a general rule , the TM and ® symbols should be superscripted and made at least 2 pt sizes smaller than the product name pt size and align to the cap height . The font and weight should match the product name .
When trademarked words , phrases , or names are written out , the ® or ™ must appear in at least one instance within the documents , preferably the first mention of the trademarked word or phrase . After that , the registration marks may be omitted for the remainder of the document .
US REGISTERED MARKS
ADVANCE
®
Extremozyme ®
PerfecTint ® ®
EXTREME PROTECT ® HYDRA-COOL SERUM ® NECKPERFECT COMPLEX ® POLY-VITAMIN SERUM ® PRO-HEAL SERUM ® YOUR SKIN , OUR SCIENCE ... Pure Chemistry
®
YOUTH COMPLEX ® YOUTH EYE COMPLEX ® YOUTH INTENSIVE CRÈME ®
LIPROTECT ®
ADDITIONAL TRADEMARKS
DO :
• Use the entire word , name , or phrase as trademarked , with no alterations . ( e . g . HYDRA-COOL SERUM ® is a great product for hydrating the skin ...)
DO NOT :
• Alter the placement of the trademark ( e . g . EXTREME PROTECT SPF 30 ® )
• Cut short a trademarked word , phrase , or name ( i . e . HYDRA-COOL ® is a great product for hydrating the skin ...)
SHEALD RECOVERY BALM
Note : Innovative Skincare , iS Clinical , and Pure Chemistry are registered trademarks . These trademarks are identifiable and have history in the marketplace . Therefore , we DO NOT include the registration mark in conjunction with these words and logos except for specific use requirements .
iS Cancer Care ® must be accompanied by a registration mark until further notice from Innovative Skincare .
14