Brand Guide | Page 13

INTELLECTUAL PROPERTY
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INTELLECTUAL PROPERTY

ADVANCE +
The mark consists of the word “ ADVANCE ” in capitalized letters beside a plus symbol within a shaded circle . The height of the ADVANCE + symbol is equal to the cap height of the product name .
Use Orange PMS 21 C for the ADVANCE + symbol when the product name is Blue PMS 072 C .
Use 100 % Black for the ADVANCE + symbol when the product name is 100 % Black . ( Usually applies to multi-language inserts and the ingredient panels .)

ADVANCE

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ADVANCE

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ADVANCE

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FIRE & ICE FACIAL LOGO
The FIRE & ICE FACIAL logo is usually placed on dark backgrounds . Strive to maintain the same amount of clear space as described for the primary iS Clinical logo .
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