INTELLECTUAL PROPERTY
WORDMARKS & SYMBOLS
Our wordmarks and symbols are a part of the visual representations of our brand . This is why it is essential that we treat them consistently .
GENEXC SERUM ( PRIMARY LOGO )
The height of the word SERUM is equal to the cap height of the GENEXC logo when written in Helvetica Neue LT Std .
®
SERUM
GENEXC SERUM ( SECONDARY LOGO )
Use Helvetica Neue LT Std 45 Light for the word SERUM .
NOTE : Only the wordmark logo design is trademarked , NOT the word GENEXC when it is written / typed out .
SERUM
®
Extremozyme ®
The mark consists of a shield icon with a diagonal DNA helix shape .
Use Blue PMS 072 C and 100 % White .
NOTE : Only the word Extremozyme ® is trademarked , NOT the symbol associated with it .
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