Brand Guide | Page 15

LOGO : MEANING

LOGO : MEANING

SIGNIFICANCE
The iS logo was designed to be representative of the diverse qualities and attributes embodied by our brand and company .
IS SYMBOL ATTRIBUTES
The color blue The color silver / white The shape is round iS letters are not confined Lower portion of symbol S portion of symbol
ASSOCIATIONS
Water , sensitivity , healing Luxury , sophistication , cutting edge , contemporary , clean Circle , continuous , never ending , the World Limitless , infinity , all encompassing Drop of water ; moisture , healing Yin and Yang , balance , wholeness
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