2013 BRAND GUIDELINES
T h e Ac c e n t Ty p e f a c e o f t h e
College of Arts & Letters
ACCENT TYPEFACE
Bickley Script
BICKLEY SCRIPT (script)
Bickley Script is a script typeface that is to
be used for the College of Arts & Letters
tagline and ampersand ONLY.
Bickley Script
BICKLEY SCRIPT AUDIENCE TYPE
Speaks to Alumni, Partners, Donors, and
ABCDEFGHIJKLMNOPQRSTUVWXYZ
&
&
Graduates: Sophisticated, Enterprising,
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()+-{};“”?
and Historic.
The Bickley Script Ampersand (with Gotham)
Progressive
CLAIM A
Better Future
Resolute
The Bickley Script Tagline (with Gotham)
CLAIM A
Better Future Better Future
CLAIM A
“Claim A” is centered between the “B” of Better
and “F” of Future, with it’s baseline lining up with
left side of the top stroke of the “F”.
MICHIGAN STATE UNIVERSITY
Reverse on Solid Background
14
College of Arts & Letters