2013 BRAND GUIDELINES
T h e Ty p o g ra p h y o f t h e C o l l e g e o f A r t s & L e t t e r s
and Michigan State University
THE TYPOGRAPHY
Californian and Gotham
GOTHAM (sans serif)
Gotham also demonstrates boldness, but
of a different sort. The typeface evokes
Michigan State University’s hardworking
values, its precision and high functionality,
and its forward-thinking optimism. Gotham
marks Michigan State University as an
institution on the move.
Gotham can be used as the body text of a
publication as well as the headlines.
GOTHAM Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()+-{};“”?
GOTHAM Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()+-{};“”?
GOTHAM Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()+-{};“”?
Font Substitutions for Print and Digital Media:
When creating branding pieces in HTML text, substituting
Georgia (serif) for Californian (serif) and Helvetica (sans
serif) for Gotham (sans serif) is recommended. The
GOTHAM Book Italic
exception to this rule is if the headline is set as a JPEG, in
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()+-{};“”?
which case the headline can be Californian and Gotham.
Georgia and Helvetica also may be substituted in print
materials when Californian and Gotham are not available.
MICHIGAN STATE UNIVERSITY
13
College of Arts & Letters