2013 BRAND GUIDELINES
T h e Ty p o g ra p h y o f t h e C o l l e g e o f A r t s & L e t t e r s
and Michigan State University
THE TYPOGRAPHY
Californian and Gotham
CALIFORNIAN (serif)
Californian is a bold and classical typeface,
one that not only harkens back to the
ancient Spartans but also makes the type
look like it has been etched into stone for
posterity. Californian gives the brand’s tone
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M??LP? W???
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M??LP? W???
J?^?N??'8?'O?SQ???PS???X[??P??Q??R??S??T??U??V??X??Y??Z??[?? \?? ]?? ^??L??
M??LP? W???
J?^?N??'8?'O????X??] ][???? ?[?[?Y?][YYXN???[??X][????[?[?? YX?\?[?S ^ ?X??] ][???[??XH
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?\?Y?H[?[ ?]X?H
?[?? ?\?Y?B?????[H
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