2013 BRAND GUIDELINES
T h e Ac c e n t Ty p e f a c e o f t h e
College of Arts & Letters
ACCENT TYPEFACE
Chalet ParisNineteenSeventy
CHALET PARISNINETEENSEVENTY
Chalet ParisNineteenSeventy is a typeface
to be used for the College of Arts & Letters
tagline ONLY.
CHALET PARISNINETEENSEVENTY
AUDIENCE TYPE
Chalet ParisNineteenSeventy
Speaks to Undergraduates and Graduates:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()+-{};“”?
Energetic, Youthful, Pro?cient, and Wordly.
The Chalet ParisNineteenSeventy Tagline
(with Gotham)
“Claim A” is centered between the “B” of Better
and “F” of Future, with it’s baseline lining up with
the top of the “F”.
Reverse on Solid Background
MICHIGAN STATE UNIVERSITY
15
College of Arts & Letters