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outlets. The full route took 38 minutes to complete. See Appendix A for Melanie’s complete notes. Kara attempted to ride the bus on September 15, but did not physically do so. She waited for THE BUS approximately 30 minutes before it showed up. THE BUS was going to Austin and she did not have time to go there and back. She waited another 15 minutes before having to leave for class. In that time, the Texas State University bus stopped three consecutive times. The data she collected contributed to further research on when and where THE BUS stops. Current Attitudes: In response to why students choose not to ride THE BUS, the majority of participants stated that they prefer to drive, but the second most stated answer was lack of information. Wi-Fi, convenience and rides to the square were the most popular incentives listed to ride THE BUS. A little over half of the participants report a small chance of them riding THE BUS, and a little under half of participants report that they are moderate to most likely to ride the bus. 7:00am to 9:00am and 5:00pm to 8:00pm are the two most popular times for students to ride the bus within the city bus the current bus hours. However, most respondents stated that they would be most likely to ride THE BUS outside of its current running hours. Media Use: Students report that the best methods of communication to receive information about THE BUS are a smartphone app and social media.