Boletín de Cultura The way we work | Page 7

CUSTOMER CENTRIC

The customer, internal and external, is at the core of everything we do

Expected Behaviors

• We build our customers’ trust through a constant, genuine and honest commitment to serve them.

• Personal connection with our customers is essential for our success. We must create shared value and establish a long-term relationship with them.

• We seek to understand our customers' needs and expectations to build immediate solutions.

• We measure customer satisfaction with specific metrics.

• We will all take action when we face an opportunity with our external customers. They are the responsibility of each and every one of us.

In a nutshell, to succeed as a company, we must commit ourselves to our five principles and consistently live them by example throughout everything we do and everyone we do it with; always remembering that our behaviors and actions are much more powerful than what we say. We must continue being ambassadors not only of our company, our products and of our brands, but also of our culture, always celebrating and recognizing our successes and those who help us achieve them.

This will not only strengthen our company but will also define who we are, and therefore strengthen our culture.

We are counting on you!