STAGES AND KEY ACTIVITIES
01
AWARENESS
02
COMMITMENT
03
TAKE ACTION
04
REINFORCEMENT
We communicated the basic information about our Culture Principles to all our associates.
Key activities
* Launch Event / Communication of Culture Principles
* Description of Culture Principles
* Invitation to Culture Impact Teams
Marketing Communication Campaign
We experienced our principles using different creative activations.
Key Activities
* Continue the Communication campaign
* Activation Workshops
* Creative Activations
We were able to better understand our Culture Principles and adopt them making them part of our daily routines.
Key Activities
* Incorporate our Culture Principles into our Institutional Programs (Onboarding, Engagement, Perceptyx survey to track progress, etc.)
* Incorporate our Culture Principles into our Policies and practices.
* Incorporate our Culture Principles into our local practices.
We will reinforce our principles with different communication campaigns and activities.
Key Activities
* Develop a Rewards and Recognition Program to reinforce our Culture Principles.
* Follow up with Marketing Campaign (Prints, promotional articles, etc.)
KNOW OUR STRATEGY